A gun restriction in a store that sells guns?

I've spent thousands of dollars in a certain chain of stores around Utah.

Today, as I entered the branch of that chain in Cedar City, I noticed a sign saying, "All firearms must be unloaded prior to entering the store." (An unloaded firearm isn't much good for self-defense.) I don't know how long that sign has been on the store's door -- this is the first time I noticed it.

Inasmuch as I have taken firearm training in that store and I have bought several firearms from that store chain around Utah, including the pistol that is on my hip as I write this complaint, I find this restriction incongruous and puzzling. It's odd that store management doesn't trust gun owners who are certified as by the State of Utah and by the FBI as responsible gun owners and who are trained in firearm safety (including those trained in the stores' own classrooms).

Store management surely must recognize that a person intent on committing violence in one of their stores will not be deterred by this sign. In fact, such a sign would likely indicate to such people that everyone in posted stores is defenseless, making their stores, employees, and customers more vulnerable to serious harm or death. I therefore consider that chain of stores to be too dangerous to enter.

I will respect their policy by taking my money elsewhere until this policy is permanently removed for all of their law-abiding customers and employees in all of their stores.

I am sharing my concerns with my friends, family, and blog readers.

Note: I have redacted the name of the store chain because they removed the above-mentioned sign within hours after I contacted store management. At 9:37 PM on 18 Oct, 2014, I received the following response from store management: "Thanks for bringing this to our attention. These signs are meant for firearms being brought into the store for warranty purposes and to have optics installed on them. This sign was removed this evening. We will provide better instructions to our store teams on the proper wording. We are fervent believers in the second amendment and our right to carry concealed or open carry firearms where permitted by law."